ABOUT - Alex Backhouse

Don’t be the “Do as I say,
not as I do” guy. . .

Why You’re Here

I know why you’re here.

You’re the guy that’s got it all.

The house, the car, the family. You love your kids, From the outside looking in, things seem great, but you’re not happy.

You’ve let yourself slip.

You’ve been so busy taking care of business and making sure everyone else was looked after that you’ve neglected yourself.

You’ve let yourself go.

And you don’t like it

Despite your best efforts, you’ve got very a little of the following three things:

Willpower – that comes and goes depending on what day it is, and usually lasts till about 11am.

Energy – to play with your kids (or chase your wife round the bedroom)

Motivation – you want to… you really want to… but when it comes to it, there’s always a more appealing option. Hitting the gym after work by yourself just ain’t gonna happen –despite knowing you should –.

And you’re desperate for a way to lose that gut without going on a diet.

You’ve joined gyms before. You barely went, and you hated it when you did.

You may as well have flushed that money down the toilet.

What if I told you there was a way that you could:

  • Lose your gut without eating rabbit food
  • Shoot your energy levels through the roof
  • Get your fitness back
  • And have you looking a shitload better than you did
  • Better relationship with your Mrs- (in and out of the bedroom)
  • Better quality time with your kids
  • A body that you’re not ashamed to get out at the beach
  • And fitness levels that aren’t going to embarrass your children at sports day…

All without living in the gym

Proper knowledge & Right experience

I believe- no, wait a second - I know that everyone’s got it in them to change.

All you need is the right coach with proper knowledge and the right experience.

You don’t need a spray tanned, eyebrow plucking six pack sporting guy without a clue about the real world telling you to count your calories.

Yes, you want to lean up, but I know you’ve got no aspirations to get your posing pants on and get up on stage!

The thing is dude, as corny as it sounds, I’m passionate about changing lives.

I’ve got the tools to show you how everything that pisses you off about yourself now can become a distant memory if you’re willing to put some effort in.

Over the years, I’ve spent thousands on my coaching education.

Travelling the world, training with the best.

Always seeking out more knowledge.

Applying it to myself, and my clients.


When my son was born everything went out the window:

Priorities changed (massively!)…

Work got busier…

Free time disappeared . . .

And healthy eating was a distant memory.

After seeing some holiday photos of my belly I knew that something had to change. I was starting to look like my Dad!

I wasn’t going to let my kids think that’s what their dad looked like.

Despite having all the knowledge at my fingertips, putting it into practice on myself was clearly something I hadn’t done for a while.

So I took what I knew about training athletes (which is a lot), and the most up to date research on nutrition and put it to work on myself.

Guess what?

It worked.

And that brings us to where we are today…

A ton of knowledge on food and training, sculpted to provide the perfect solution for men like you

So you can make the change you’ve been wanting to make for so long

If you’re ready to get things moving on the way to getting yourself in the best shape you’ve been in for years.